Table Of Content
From the simple round shape to ellipses and ovals, these shapes give your design the meaning that your brand is steady and complete. They streamline the layout process - once a grid is set, artists simply need to populate the framework with content. Grids also allow for unity across multiple pages and sites, lending a consistent, signature look.
Simple & compound
Circles are also seen as dynamic shapes since some of the most common associations with circles include wheels and planets – the ever-moving objects. Flat, two-dimensional shapes are a go-to choice for minimalist designs. They make the composition look clean and uncluttered and are easy to combine with other elements like texts and photos. 2D shapes are irreplaceable in UI/UX design, where the main goal is to make the layout painless to navigate.
What Are Geometric Shapes?
Pixelmator 2.2 goes after graphic design with new shape tools and vectors-first UI - The Verge
Pixelmator 2.2 goes after graphic design with new shape tools and vectors-first UI.
Posted: Wed, 08 May 2013 07:00:00 GMT [source]
Cloud shapes, with repetitive curves one after another, come off as more playful than an individual circle alone. Repeating shapes essentially accents the characteristics of that shape by overlapping it on itself. As you’ve seen, they can be successfully used in logo design as well, but you need to be very careful what you decide to go for. Although they made this choice, it aligns with the brand’s identity. BBC needed to seem serious and reliable, and Cartoon Network’s black and white checkered pattern is a staple and almost synonymous with animated content. Because of their shape that shows stability, a square or a rectangle can inspire trust and safety for your target audience.
Circles and ovals
By combining and arranging these elemental shapes in different ways, designers can create more complex and visually compelling compositions. Moving beyond geometric basics, abstract shapes offer designers endless possibilities. Organic, asymmetric, and freeform shapes feel more spontaneous, creative, and dynamic than rigid geometric forms. Flowing lines and natural curves project a lively, informal mood.
After seeing the main shapes, their meaning, and a few ways to blend them, let’s see yet another essential functionality they carry, which is their use in logo design. You can combine abstract shapes with organic shapes and get something creative that will catch your site’s visitors’ attention. So, you either use one category of shapes in a visual or combine them and get to meet the organic with human-made elements. You can use a combination of shapes from different categories, almost everywhere. Stars can be seen as symbols, besides geometric shapes, since they are often used in religious illustrations.
How to use shape meanings in design
The human brain is particularly attuned to recognizing symmetry. Graphic designers meticulously select line directions, lengths, weights, and colors to guide the audience through their work and create desired reactions. If you want to learn more about graphic design before signing up for a class, we have more articles for you to browse.
On the other hand, triangles show innovation and fast improvement, which means they’re a perfect choice for tech companies. Because their shape can show direction, triangles have energy like no other shapes. This is why some people may perceive them as unstable and insecure. It shows unity, commitment, and steadiness because of their shape, which makes us think of infinity. Branding experts use this shape the most because of their familiarity and meaning of eternal balance. Now, we’ll go through some of the most essential logo shapes and their meanings.
Shapes in Design 101: Definition and Meaning
There are specific connotations to every shape, and usually, these meanings are cultural. So, when we see an object reduced to a combination of color and shape—let’s say a yellow circle, symbolizing the sun—we’ll instantly recognize it. Symbols that you see and use in your everyday life, such as mobile app icons, can be placed in this category. Most of the shapes rely on cultural conventions or nature silhouettes, which makes them familiar to us.
The outcome is bold, modern and makes the product stand out among the competition. Fun, playful yet professionally designed brand identity for new SaaS tech company. Designers overlap shapes to add complexity, direct movement, and reveal relationships between elements.
The psychology of logo shapes in graphic design shows us how changing the shape of a logo can alter customers’ entire perception about a brand. It’s perfect to use organic shapes to express yourself because they carry different feelings and moods, depending on the colors you use on them. Add natural elements to your circles’ graphic design, and you’ll never have a boring calendar ever again. There are other triangle shape meanings in graphic design, such as dynamism and improvement. Applying different characteristics to shape in graphic design, you’ll convey different moods and meanings. What’s interesting about shapes is that they can make us feel a certain way.
TypeEd is the educational division of Ramp Creative, the design partnership of Michael Stinson & Rachel Elnar. BOWL The part of a character that encloses a space in circular letterforms such as ‘O’ and ‘e’. Even the world’s most proliferated images appear novel when they’re blown up on glossy paper at the Photography Show presented by AIPAD. Inspired by the logo of Volkswagen, I transformed it into Bauhaus style using colors yellow, blue, red and black. Utilising bespoke assets and elements from the branding I created a bespoke design for an educational app utilised throughout French schools. Shapes inside the logo representing various insurance possibilities and therefore they are in the bigger shape, they are secured.
Soft, curved, and rounded shapes are perceived differently than sharp, angled shapes. For instance, a company whose primary customer base is women may use circles and curves in their logo. Likewise, a business in the sports industry will want shapes with sharp lines that portray movement and action like the Nike logo.
Answer those questions and get the perfect palette for your overall brand identity. And many advocate protecting it, so if you want an eco-friendly design that connects with the masses, these elements are what you want to add to your design. These are the common patterns in our physical world made by mother nature, from the lines around the trunk of a tree to the individual petals of flowers. To better mix and match shapes for your first impression, get to know the symbolism of each in the next part of our blog.
Of all three, zigzags are the most in-your-face, daring ones because of their sharpness. They can either appear fun and energetic or aggressive and dangerous. Non-abstract shapes are more clear and straightforward than abstract ones. You don’t need to think twice about what you see when you look at a non-abstract shape. Thanks to this, non-abstract figures are universally readable and easy to interpret. This is especially useful when communicating with a wide multicultural audience.
You can further customize the message rectangular shapes send by tweaking the angles of their corners. While perfect right angles highlight the emphasis on stability, slanting those angles can create interest hybrid shapes, depending on how sharp the corner is (more on this below). This is one technique to make otherwise boring rectangular shapes more exciting.
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